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True or False: “No one ever gets fired for buying IBM”?

By Emil Stefanutti on Jan 19, 2016 8:46:28 AM

'No one ever gets fired for buying IBM’ is a well-known phrase. This brilliant branding tactic suggested that choosing the larger, more established option, was the right decision for a corporation, not because of any intrinsic quality but because it's was the industry standard. However, is this really the truth today?

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