The new B2B contracts that are likely to arise from Pokemon Go

By Katie Cook on Jul 26, 2016 11:21:17 AM

Unless you’re living under a rock you will have heard of Pokemon Go, the new game in the form of an app created Niantic Inc., an American software development, which is also responsible for its distribution.  The game, Pokemon Go, is owned by the Pokemon Company, which is in part owned by Nintendo.  Apple and Google are also receiving a lot of the revenue Pokemon Go is creating.  The playing of this game has become a craze!  So much so that American presidential nominee, Hillary Clinton, has even used “Pokemon Go” as a verb, describing how she would like people to respond in the polls.  "I don't know who created 'Pokemon Go,' but I'm trying to figure out how we get them to have 'Pokemon Go To the Polls,' she said.  

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