While price is still high on a buyer's wish list, read "6 Things Every Customer Wants" by Geoffrey James, Inc. Magazine. You'll be surprised to find that a little homework, some creativity, clear communication and responsiveness will go a long way when negotiating with a buyer and closing the deal. What do you think is most important: Preparation, Simplicity, Creativity, Loyalty, Accessibility, or Accountability? What do you think buyers really want?
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